- Why did you target this particular market?
- How did you arrive at your pricing?
- What about your company has changed in terms of things like capabilities, services and expenses?
- How have you incorporated your new capabilities into your message?
- What has been the response of your existing clients to the changes?
Sometimes our greatest fear leads to our greatest growth. When I first began my private coaching practice, I was terrified of being a visible leader. I did some pretty impressive things, but always gave the credit to someone else and let them shine. Often they didn’t want to accept the credit, but couldn’t convince me to stand in the spotlight. This same situation occurred on an almost regular basis for most of my life. I didn’t recognize the pattern until very recently, when I realized it was the result of growing up in an unstable and high-stress family environment.
One day my coach asked me to write a presentation which I would deliver to him in our next session. Now this was a private session. I would only have an audience of one, and that one was very definitely one of my primary supporters, but just knowing that he was expecting me to speak was enough to send me right into the deepest pit of fear I have, revealing myself and demonstrating leadership. My reaction to this assignment was extreme. On the day I sat down to write my presentation, I found myself quaking and crying uncontrollably.
Now for those who don’t know me, I’m not a shrinking violet type who stays in their comfort zone and lives a quiet, safe little life. Quite the contrary, I’m a world traveler, runner, weight-lifter, very politically engaged and not afraid to venture an opinion about anything on my mind. Despite being an extrovert, I was paralyzed with fear by the prospect of being in the spotlight. I had to dig deep to pinpoint where my fear resided and how to turn it into something positive.
Any one of us can be stuck in place by fear of the unknown. The key to turning fear into an asset is by the process of connecting with your fear in a non-threatening way, so you can observe it without reacting to it. I know it sounds like theoretical talk but it is truly effective. It takes some doing and is most effective when you can work with someone else, like a coach or therapist who can help you stay objective. You will learn so much about the origins of that fear, why it developed and how it is affecting you in the present moment.
Some questions you can ask yourself questions about you fear are:
- When is the first time I remember this happening?
- What am I really afraid of?
- How real is the danger?
- How has it affected me in the past?
- How is it affecting me in the present?
- What would be different if I wasn’t held back by this fear?
- How much do I want that different result?
- What am I willing to do to move past this fear?
If you find that fear is holding you back from responding positively to challenges and from achieving success in your business and your life than test yourself by taking one single action step. If you are still unable to move forward positively – reach out to a coach that is trained in helping business owners make impactful next steps toward their vision of success. Remember, “No man is an island complete unto himself.” That includes small business owners!